The Newbies Workshop

Last Saturday was a lot of fun. The Newbies team have worked like there was no tomorrow over the last month, gearing up for the Auckland Spring Gift Fair. We were assembling products right up until the morning of the Fair, fueled by caffine & adrenaline alone. The coffee that Sal made was particularly strong, … Continue reading

Bellroy packaging

Exquisite packaging by Bellroy. It’s good to see when the packaging is as beautifully crafted as the product itself. They have a good understanding that the customer’s physical experience of the brand starts as soon as the package lands in their hands. You can instantly tell that it’s a quality product – if they take … Continue reading

Crumpled City

I often find shopping a bit of a mission, mainly because I feel bombarded with so many things that I don’t even want. I do however, find joy in discovering interesting products that are well designed, and it’s a bonus if it’s practical. I was scouting around for inspiration for packaging ideas on a project I’m … Continue reading

Aesop East to West gift kits

I know my blog may seem like an Aesop promo site at the moment but they just keep churning out amazing work! These East to West gift packs by Aesop incorporates three things I love: travel, design & packaging. This truly was love at first sight… ‘This is one occasion when the destination is as … Continue reading

Re:thinking Packaging

PUMA launched the next pivotal phase of its ambitious long-term sustainability program on April 13th at the Design Museum in London. By introducing its cutting-edge sustainable packaging and distribution system by renowned industrial designer Yves Béhar, PUMA set new standards within the retail industry. The new innovative solution will significantly reduce the amount of waste … Continue reading